The Louisiana Association of Broadcasters (LAB) is a sole source provider of distributing non-commercial sustaining announcements (NCSAs) via radio and television to all markets within the state of Louisiana through its Public Education Partnership (PEP) program.
State agencies and non-profits who have not purchased airtime for a specific message in the past twelve (12) months are eligible to participate in this cost saving program.
Upon deciding to utilize the PEP program, the LAB promotes and distributes the PEP partner’s message statewide, providing continuity and communication with its members. Unlike a regular free public service announcement, which may or may not get aired, the LAB’s PEP program partners are guaranteed their messages will be played on air. The LAB also collects station affidavits of performance and places them into a summary report that is presented to the PEP partner.
In exchange, the Louisiana Association of Broadcasters is paid for its services by the PEP partner. The association uses the funds raised by the PEP program to provide membership services to the Louisiana radio and television members.