Job Information Account Executive Company Information
Company WGMB
Contact Name Ryan Johnson
Contact Email ryan.johnson@tvbatonrouge.com
Since 12/31/1969
Job Information
Job Type Full-Time
Department
Category Television
Posted 01/21/2016
Requirements
Minimum Education College
Degree Title
Minimum Experience 1 Year
Job Status
Start Publishing 06/16/2017
Stop Publishing 08/31/2017
Location
[Baton Rouge,United States ]
Description

The Account Executive works within established Sales Department guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and Digital Media business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community.

Essential Duties & Responsibilities:

  • Implements strategies to consistently grow revenue and exceed revenue goals.
  • Establishes credible relationships with local business community.
  • Makes sales calls on existing and prospective clients.
  • Maintains assigned accounts and develops new accounts.
  • Prepares and delivers sales presentations to clients.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement in all media.
  • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
  • Works with clients and station personnel to develop advertisements.
  • Performs other duties as assigned.

 

 

 

Qualifications

Requirements & Skills:

  • Fluency in English.
  • Excellent communication skills, both oral and written.
  • Minimum one year's experience in sales, preferably in the media field.
  • Valid driver's license with a clean driving record.
  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

 

Preferred Skills

Physical Demands & Work Environment:

The Account Executive must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

 

Please apply at: https://nexstar.hua.hrsmart.com/hr/ats/Posting/view/4424

 

 

Equal Opportunity Employer

 

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Louisiana Association of Broadcasters

660 Florida Street
Baton Rouge, LA 70801 USA
Phone: +(225) 267-4522
Fax: +(225) 267-4329
Email: lab@broadcasters.org