This position will be responsible for maximizing client relationships and services for specific accounts by serving as the primary point of contact for the client and as the internal liaison between Media Sales Consultants, Media Planners, Research Director and other resource personnel. This position will report to the Local Sales Manager and is the key owner of the post-sale client experience and the key overseer of campaign implementation and performance.
- Oversees the daily management of assigned accounts that meet specific criteria
- Executes regular touch points with clients at campaign inception and throughout the lifetime of the client relationship
- Identifies upsell opportunities within an account’s marketing strategy and passes them along to the Media Sales Consultant for presentation to the client
- Retains client base through exemplary service and positive ROI for the client
- Targets accounts not meeting account management criteria and recommends strategies for the account to meet that criteria, thus growing the Account Manager’s account base
- Through the identification of new opportunities, grows average revenue per account (ARPA)
- Evaluates new and existing products to determine optimal fit for each account and makes recommended marketing changes as necessary
- Develops and maintains working relationships with key contacts and team members in all functional areas
- Coordinates and monitors development of artwork, ad copy and proofs with creative team to ensure successful execution of the client’s advertising campaign
- Receives, compiles, and presents campaign performance reports to client; makes recommendations as necessary
- Stays abreast of client’s marketing needs: strategy, audience, objective, ROI expectations
- Key Traits
- Proven self-starter with a natural curiosity toward business solutions and customer positioning
- Mix of analytical ability to see trends in data and ability to influence customer behavior using results
- Passionate about improving and innovating the customer experience
- Desire for future growth and advancement in media sales and customer solutions.
Qualified applicants, apply online and attach resume with cover letter. No phone calls please. EOE-M/F/D/V
Skills and qualifications
- Minimum 2+ years of customer engagement experience in the area of marketing/advertising.
- Minimum 2+ years of project and customer management experience. Matrix or SalesForce experience, a plus
- Demonstrated ability to communicate clearly with decision makers with various talk tracks depending on expertise level
- Critical thinking skills including data analysis and ability to position findings to customer with actionable steps
- Ability to understand customer environments and re-sell Raycom Media’s value proposition continually and influence decision makers
- Fluent in Excel, PowerPoint, analytics and research tools
- Advanced communication, presentation, analytical, and organizational skills
- Technical prowess
- Proven ability to manage projects in a changing, fast-paced environment
- Degree in Marketing, Advertising, Communications, or related field strongly preferred
- Candidate must successfully complete pre-employment drug screen.