Louisiana Association of Broadcasters

The advertising & communications strategist is responsible for the development, execution and coordination of advertising and communications efforts for multiple divisions of Acadian Companies.

The communications strategist will become knowledgeable with the divisions’ products, services and branding, and serve as the liaison between the divisions and the corporate marketing department in order to meet advertising and communications goals and objectives.

The ideal candidate should have 3+ years of relevant experience working in either an agency or in-house advertising, communications or marketing setting.

Regular Responsibilities and Tasks:

The advertising & communications strategist is responsible for:

Working closely with divisional leadership, subject matter experts, and marketing and sales teams to align advertising and communications methods and strategies with the divisions’ specific marketing objectives.
Serving as the liaison between divisions and Acadian’s marketing department to manage the production of a wide range of advertising, collateral and communications projects and develop project schedules and timeframes.
Developing and executing content marketing through various platforms, including social media, websites and email campaigns.
Staying up to date with current marketing trends and changing platform standards.
Creating content for emails, brochures, social media, website updates, publications, ads, newsletters, etc.
Working with our copywriter and assisting with writing press releases and media advisories.
Assisting in developing storyboards, scripts and concepts for videos and commercials.
Planning and implementing events.
Working with our Communications Analyst to review the results of campaigns and presenting the findings to divisions.
Completing other tasks assigned or requested by divisions and approved by the VP of Marketing.

Qualifications:

The ideal candidate will possess:

Must have a B.A. or B.S. in marketing, communications or related field.
Exceptional organizational and project management skills, including being comfortable with working on multiple projects at one time, and being able to prioritize assignments and ensure deadlines are met.
The ability to shift priorities and tasks based on the changing needs of the divisions.
The ability to work with the marketing department in order to manage and execute advertising projects within approved budgets and timelines.
Excellent verbal and written communication skills.
Ability to work both independently and collaboratively as required by tasks and assignments.
The knowledge and experience to provide strategic direction to meet the advertising, communications and marketing objectives of the division and the company.
The knowledge to determine the optimal placement and messaging platforms and methods to effectively promote a product or service.
Strong brainstorming skills to generate new ideas and deliver a proactive effort to advance the division’s advertising, communications and marketing efforts. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.