Louisiana Association of Broadcasters

CUMULUS MEDIA | Lafayette, Louisiana is searching for a digital sales expert that has an
accomplished record of delivering client solutions coupled with successful sales
experience in a related digital or broadcast field. The role of the Digital Sales Manager is to
maximize revenue opportunities by assisting in the sales of complementary digital
products under the Cumulus C-Suite umbrella as well as the market’s/stations’ digital
assets (email, website, app, streaming, podcasts, video and social).
Who We Are: Insert Market-Specific information here
Cumulus | Lafayette currently features (4) of the best radio stations in the Lafayette area.
Our stations include: KSMB-FM 94.5, KRRQ-FM 95.5, KNEK-FM 104.7, KXKC-FM 99.1
(NASH). The cluster of 4 stations reaches thousands of listeners on a daily basis.
This individual will integrate digital products and services into our robust radio asset
offerings and identify innovative ways to meet the marketing needs of new and existing
clients. This is a leadership position and will be responsible for collaboratively working
with the cluster’s overall sales leadership and coaching fellow sales team members on
selling our suite of digital products.
Key Responsibilities:
Resident expert in all digital products offered by Cumulus including:
Our vast marketing extension programs including targeted email, targeted display and geo-fencing, video and social solutions
Our local digital marketing services including website creation, social media and
reputation management
Our Station Digital Assets – display and mobile ad positions, pre-roll video.
Social media, podcasting and in-stream ads
Act as primary liaison with all market selected third-party vendors (e.g. email and ad
targeting vendors) for sending and fulfilling orders, RFP’s
Train and coach AE’s on digital advertising tactics and products – as well as work with
vendors to fulfill client needs
Collaborate with sales leadership to develop and execute digital packages and
solutions
Measure, grow and exceed digital sales and market share goals
Assist in the preparation, creation and delivery of compelling presentations to clients
Analyze and provide necessary sales reports, market analysis and identify growth
opportunities for digital assets
Core Competencies:
Ability to develop, demonstrate and train people in digital products and sales
strategies
Demonstrate knowledge of selling digital products and applications, including;
SEO/SEM, mobile, social media, reputation management, targeted ads (geo-fenced,
behavioral) and how they work in tandem with radio assets
Creative thinker and problem solver
Highly organized with ability to support multiple ad buys at the same time
Skilled in oral/written communications with the ability to articulate ideas and
guidance concisely and professionally.
Comfortable presenting to a diversified array of prospects/clients
JOB REQUIREMENTS
Qualifications:
Bachelor’s Degree in Radio and Broadcasting, Communications, Journalism, English or
closely related field and (2) years of related experience preferred.
What we offer:
Competitive pay
Collaborative and creative work environment
Recognition and reward for outstanding performance
Medical, Dental & Vision Insurance coverage
401K with company match to plan for the long-term
Paid Vacation & Holidays
For immediate consideration, please visit https://cumulusmedia.jobs.net/
(https://cumulusmedia.jobs.net/)
For more information about CUMULUS MEDIA, visit our website at:
https://www.cumulusmedia.com/ (https://www.cumulusmedia.com/)
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).