Louisiana Association of Broadcasters

KLFY and KLFY.COM is looking for a self-motivated digital reporter to join the top-ranked digital news platform in Lafayette, La.  The ideal candidate should be a skilled writer who can craft headlines and content that provide value to the audience and drives user engagement.

The reporter will use data to make decisions about audience interest trends. The reporter will be able to reach out to contacts, source the web and find information on social media to build stories that will be high performing across multiple websites.

While the reporter will largely work from a single space, the ability to take photos and create video is a plus. A strong knowledge of social media platforms is expected.

Position Responsibilities:

• Report news quickly and accurately
• Be able to craft original content that stands out from competition – including both daily assignments and ongoing investigations & topical coverage
• Collaborate with local and regional staff to find angles that resonate in the community
• Find ways to share reporting responsibilities across markets and topics as needed
• Understand types of stories that drive traffic on the web
• Work with management to deliver a content mix that reflects the needs of the area
• Develop expertise and sources in key audience interest areas
• Shoot photos and video as needed to tell stories in multiple ways
• Utilize SEO best practices in writing
• Utilize social media for reporting and story promotion
• Ensure all content meets company standards for journalistic integrity and production quality