Louisiana Association of Broadcasters

The Key Account/Digital Lead Account Executive is responsible for generating station revenue on both broadcast and digital revenue offerings. This Account Executive will work on key accounts already with the station while also focusing on developing new revenue streams.

Serve as the digital marketing services lead, driving revenue for clients across all digital mediums
Develop, negotiate and lead the sales cycle from prospecting to sale to account management,
including complex, multi-year agreements with C-level executives
Manage the direction and delivery of paid media campaigns to ensure delivery and performance, through continual interfacing with clients and internal teams on all sales, strategy, operational and financial-related activities.
Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services and broadcast
Responsible for delivering and marketing a powerful suite of digital and broadcast marketing products and services that help local SMB’s grow successfully
Develop local sales strategies in major industry verticals (auto, medical, etc.) with clear goals and measurable objectives that can be tied to revenue growth.
Establish, maintain, and grow relationships with advertisers and agencies 
Consistently communicate with clients on all marketing activity including in-depth reporting on CTR, Conversion Modeling, Impression Share, Engagement Rate, Organic Growth, etc…
Complete knowledge of the market and competitive landscape
Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
Meet and exceed performance management targets for account activity and revenue generation
Establish key relationships within the local business community in order to effectively build and maintain ad revenue and exceed sales goals
 

Requirements & Skills
BA or BS in Business, Marketing or Advertising preferred     
5+ years of digital media sales and marketing experience preferred
Significant knowledge of the digital advertising landscape including Paid Search, SEO, Programmatic, Social Media Management, OTT, etc.
Proven track record of developing new-client advertising revenue and exceeding sales goals
Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision-makers
Ability to sell through a consultative sales experience
Ability to sell a vast array of products
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals and secure revenue goals
Interest and passion for digital trends and how they relate to the media/ broadcast industry
Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
Resourceful, self-motivated and a skillful multitasker