Digital Content Producer

Website katctv3 KATC-TV

Acadiana's Newschannel

KATC, the E.W. Scripps Company ABC affiliate in Lafayette, Louisiana is looking for a positive, proactive, creative, and highly engaged individual who will work supporting the news department by organizing, writing, and updating content on digital platforms with a primary focus on all Scripps local news websites, mobile apps, and social media platforms. This responsibility includes creating compelling content that is aligned with and enhances the station news broadcasts and the Scripps brand. We are also seeking someone with a niche specialty such as video or data visualization.

Writes and edits content including headlines, short news alerts and teases, enhancing content with outside links, maps, slideshows.
Publishes and manages content on multiple digital platforms, including the station’s local website, mobile and social networks using current production and web-delivery tools.
Produces digital video when assigned
Assist in online coverage of major news event, breaking news and severe weather to ensure high quality consistent community coverage online.
Build out special sections and site features to enhance coverage and increase user engagement.
Updates and interacts with fans/followers on social media.
Anchor/host content for digital platforms as assigned
Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.
Work with other departments, including sales and marketing, as needed on site and/or station initiatives that require content integration.
Optimizes the user experience by tracking live web metrics and user experience best practices.
Applies SEO best practices to every piece of content.

KATC is composed of a diverse community of welcoming, mission-focused and energetic individuals that continue to grow professionally as we grow our company, with everyone rising to their full potential in every aspect of our business. “Give light” is not just a motto at Scripps – it is a mantra that guides our daily work. We believe in the power of journalism to change lives, to strengthen communities and to create a better-informed world.

We are a diverse community of welcoming, mission-focused, and lively people that continue to grow as we grow our company and rise to our full potential in every aspect of our business.  We’re located just about halfway from New Orleans and Houston on Interstate 10.   Music, food, and family are passions for Acadiana residents, tourists, and students who attend the University of Louisiana at Lafayette.    

We are committed to representing the audiences we serve. These are our neighbors, our friends and family. Our employees bring their whole selves to work – a diversity of backgrounds, ideas, opinions, life experiences and hobbies. We celebrate what makes us similar – like our passion for journalism — as much as we celebrate our differences. We welcome bright ideas and encourage an entrepreneurial spirit that will help us shape the future of our industry. Bring your passion and we will nourish your career with the tools to help you exceed your wildest career aspirations.

BS/BA in Journalism or a related discipline, or commensurate experience in the field or previous role.
Preferred 2-5 years of experience in related field or professional role.
Experience with Content Management Systems, HTML, Audio Editing, Image Editing, CSS and Social Networking preferred.

Possess the skills and a strong desire to focus on web-based content.
A basic understanding of HTML formatting skills and knowledge of how to FTP/publish web content.
To be creative, have good people skills and be able to handle deadline pressure and need to multi-task.
Demonstrate a strong newspaper-style writing, editing and headline skills.
An understanding, knowledge, and experience with still-image photography using digital cameras/handheld video cameras.
A working knowledge of how to use and update social media platforms.
Possess photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website. Basic video editing skills a plus.

We are growing our footprint, reaching nearly 31 percent of U.S. households as one of the nation’s largest independent TV station owners.
From community outreach to professional development, Scripps is a place where creativity has taken over and you will have the chance to write your own story.
We enable and encourage each individual to do their best work and reach their full potential through opportunity, development and openness to new ideas.
We are all about professional integrity. It is the cornerstone of a journalist’s credibility.
Tell a friend and both of you can work here. Our employee referral program is pretty fantastic. Share this because we are ALWAYS looking for the BEST talent out there.

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