Louisiana Association of Broadcasters

KTBS-TV 3 and KPXJ-CW21 is seeking a Media Sales Executive Assistant whose passion is working with clients to help them grow their business. This media consultant will have the know-how to work closely with the account executive developing new and grow existing business, presenting marketing solutions that require thorough knowledge of media strategies and digital ad technology. The assistant to front-line seller will be responsible for generating revenue from local agencies and direct clients. The ideal candidate has an entrepreneurial spirit, sense of urgency and passion for working with clients in the local and regional market of small, medium and large businesses.

RESPONSIBILITIES:

Work with the Media executive to generate Digital and TV ad revenue
Collaborate with the Media executive to provide media solutions with a focus on broadcast television, OTT, video, display, PPC, social media and targeted email marketing
Perform needs assessments with prospects and existing customers to determine how KTBS/KPXJ marketing solutions can offer the best results for customers
Help create and deliver creative, strategic and persuasive presentations that highlight KTBS/KPXJ’s competitive advantages
Identify, organize and focus internal resources (pre-sales and post sales) to secure new ad campaigns
Work with account executive to meet and exceed revenue budgets
Thrive in a fast-paced individual business development role while contributing to the overall positive team environment and success
Be successful with cold calling, prospecting and scheduling appointments for the account executive
Embrace and learn our different platforms including video content, OTT, ad exchange platforms and advanced audience targeting capabilities and their value proposition for customers
Establish strong relationships with advertising agency and client-direct personnel, including all decision-makers and key influencers from junior media planners to top management
JOB REQUIREMENTS:

Bachelor’s Degree or equivalent experience is required
Consultative/Solutions selling experience vs a single Product selling background
Independent, entrepreneurial, comfortable in a fast-paced environment
Detail-oriented and highly organized
Strong research and analytical skills to assess clients’ needs, understand industry trends and category development and create and optimize data and results towards optimal goals
Exceptional verbal and written communication skills with the ability to clearly articulate compelling value proposition to clients
Valid driver’s license, good driving record, satisfactory pre-employment drug test
EQUAL OPPORTUNITY EMPLOYER