Louisiana Association of Broadcasters

The Marketing Manager will be a highly motivated and creative individual. This position will be responsible for producing effective on-air promotional spots, digital marketing, and special projects.

• Work closely with Creative Services Director to conceive, write, produce, and edit compelling on-air promos and image campaigns either independently or as a team.
• Work in a fast-paced, deadline driven environment and ensure that assigned projects are delivered on time.
• Push the creative team to produce exceptional products for the station & clients while adhering to brand guidelines.
• Produce client sponsored promotional content, as assigned.
• Assists in planning and managing staffing, training, and performance evaluations for the Creative Department.

• Works with Sales Department personnel to make sure that client needs are being met.
• Assists in managing all aspects of commercial production based on the client’s plans, conceptualizes those ideas, ensuring that they meet or exceed the client’s success criteria.
• Works with Sales Department personnel to schedule clients for pre- and post-production writing, editing, and shooting of spots.
• Assists Creative Service Director in assigning projects to staff, overseeing all aspects of production, and verifying that deadlines are being met.
• Assists in managing production of content to the established budgets.
• Writes, edits, and shoots video for commercial and promotional efforts.
• Oversees the creation and implementation of marketing strategies for all Newscasts, Lifestyle programs, franchises, digital platform content, etc.
• Performs other duties as assigned.
• Conceptualize and implement large scale projects on behalf of the station and clients.

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Excellent communication skills, both oral and written.
• Minimum five years’ experience in creative media production, with at least two years’ experience in a leadership role (Depending on market size).
• Experience guiding, directing, and motivating a staff, including setting standards / goals and monitoring performance.
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills.
• Proficiency with computers, telephones, copiers, scanners, and other office equipment. Experience with Microsoft Office and Adobe programs preferred.
• Proficiency with video recording and editing equipment.
• Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously.
• Ability to effectively listen to fully understand a client’s needs and communicate with a team to shape a solution.