Louisiana Association of Broadcasters

Integrated Digital Specialist

It’s fun to work in a company where people truly believe in what they are doing! The Baton Rouge sales team is driven to produce results and have fun doing it! We work hard, play hard and WIN! Our digital sales performance has been on a steady climb and we are looking for an energetic, strategic, forward thinking thought leader to join our team and continue the climb.
 

As a member of the Baton Rouge / Nexstar digital sales team, the Integrated Digital Specialist is responsible for generating and growing digital marketing service revenue for the company as well as partnering with multi-platform sales executives to develop digital revenue.  The IDS will be the Baton Rouge market expert on digital services and will work, in conjunction with the local Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area.   The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstar’s digital products and inventories (including but not limited to targeted video, digital audience and reach extensions, email marketing, social media, SEO/SEM, and local sponsorships) with the intent to advance client objectives

Responsibilities:

• Digital marketing services sales lead and subject matter expert in your market
• Develop and execute go-to-market sales strategies and tactics that result in exceeding company revenue targets
• Establish, maintain, and grow meaningful client relationships independently and alongside sales team
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
• Consistently communicate with clients
• Effective in “four-legged” call situations
• Expert solution mapping of client needs to digital marketing solutions
• Analyze campaign performance and recommend optimization for performance
• Other duties as assigned
   

Requirements & Skills:

BA or BS in Business Marketing, Advertising or Communications preferred
3+ years of digital marketing or media sales preferred
Significant knowledge of the local digital marketing services product offering and effective use for clients
Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals
Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
Be and effective partner with the market’s sales team in generating digital revenue