Account Executive

WAFB-TV

 

JOB SUMMARY

WAFB, Gray Television’s CBS affiliate in Baton Rouge, Louisiana, has an immediate opening for an experienced Account Executive to join our team of integrated marketing/advertising professionals.  At WAFB, we help our clients “find and keep their very best customers” using effective research, marketing, and advertising.  If you have media sales experience and see yourself as a high-energy, creative individual that likes working with people, this could be your opportunity to make more money at the #1 media company in Baton Rouge, Louisiana.  The right candidate will be a good communicator and know how to use creativity to solve problems, develop ad campaigns, and motivate others.  You will be given a list of current clients, but your real job will be to develop new business to grow and maintain a full customer portfolio.  We offer a paid training salary, medical/dental, 401(k), vacation and other benefits including opportunity for advancement.  Our commission structure will allow you to grow without limits. Inc.                                                                                                 

 

GENERAL RESPONSIBILITIES

Be a NEW BUSINESS Champion – 80% of your time devoted to growing your list in the form of New Business
Maintain a list of ongoing accounts:  Including seeing, presenting new ideas, keying orders, and any other day to day operations
Researching Ideas for both New and existing accounts
Building dynamic presentations, customized to growing your clients business
Forecasting monthly and quarterly result and achieving annual goals
 

REQUIREMENTS:

Bachelor’s Degree preferred
2 years Sales Experience, OR a background or education in Business    
Excellent writing and communication skills
Ability to work independently and manage your time effectively
Ability to use creativity to solve problems
Ability to develop campaigns and motivate others
A real desire to understand your clients and their businesses
A thirst for ongoing learning: advertising, marketing, television, digital
Experience selling digital products/strategies including audience targeting, social media, PPC, SEO
Excellent knowledge of presentation software, MS Office products and CRM software
Must meet the Gray Television driving requirements and have a valid driver’s license

To apply for this job please visit gray.tv.