Digital Marketing Strategist

Job Summary: 

Guaranty Media seeks a dynamic Digital Marketing Strategist/Client Success to join their growing digital marketing team. The role is responsible for developing tailored digital marketing strategies for clients across high-growth verticals while managing day-to-day client interactions to ensure seamless execution and high levels of satisfaction. You will leverage AI tools to identify marketing opportunities while keeping client goals and relationships as the top priority. The ideal candidate is a strategic thinker and excellent communicator, able to bring the gap between strategy and execution.

Key Responsibilities: 

• Develop Tailored Client Strategies   

Create and oversee personalized digital marketing strategies that align with clients’ business goals, particularly in high-growth verticals and a variety of regional clients. Key emphasis on building holistic multi-channel strategic marketing strategies to drive measurable business growth.  

• Leverage AI Tools 

Use AI-driven insights to analyze market trends, identify opportunities for campaign optimization, and forecast demand for clients. Work closely with AI tools to segment markets and predict ROI and create operational efficiencies.  

• Client Relationship Management 

Serve as the primary point of contact for clients, building strong relationships and ensuring client satisfaction through consistent communication and proactive problem-solving. Key activities include owning the client proposal planning process, presentation, optimizations, and reporting.  

• Campaign Optimization   

Work with clients to continually refine and optimize campaigns based on performance data, market changes, business structure, and performance. Linking marketing performance with business vitality. Breaking down silos within client business to help understand the impact of marketing on business performance, recruitment, etc.  

• Market and Competitor Analysis:   

Conduct in-depth market research and competitive analysis to inform client strategies and identify growth opportunities.

• Cross-Department Collaboration   

Collaborate with internal teams, including creative, fulfillment, and sales, to ensure seamless execution of strategies and campaigns. 

• Reporting and Performance Tracking  

Provide regular performance reports to clients, showcasing results and areas for improvement, and adjust strategies based on KPIs and business goals and insights. 

Key Skills and Qualifications 

• Digital Marketing Expertise 

At least 3-5 years of experience in digital marketing, with a strong understanding of campaign strategy development, market analysis, and performance optimization. 

• Client Relationship Management 

Proven track record in managing client relationships, resolving issues, and ensuring high levels of satisfaction and retention. 

• Problem-Solving Abilities  

Strong analytical skills, with the ability to interpret data to optimize client strategies and drive results. Comfortable finding solutions and collaborating in an ever-changing environment focused on innovation and continuous growth.  

• Communication and Collaboration 

Excellent communication skills, both written and verbal, with the ability to explain complex strategies and campaign performance to clients and internal teams. 

• Retention Strategy Focus  

Demonstrated ability to develop and execute retention strategies to reduce churn and improve client lifetime value.  

Preferred Qualifications 

• Experience working with AI-driven marketing platforms. 
• Familiarity with digital marketing tools like Google Analytics, Facebook Ads Manager, and email marketing platforms. 
• Experience with execution of digital marketing setup and tactical execution (eg. landing page updates/building, Google Tag Manager, Google Analytics setup and management, local SEO). 
• Experience in working with clients in high-growth verticals such as healthcare, real estate, education, or similar industries a bonus.  

Why you want to work with us

• Competitive 401k retirement matching
• Medical, dental and vision insurance plus enrollment in our wellness program
• Company paid Short-term and long-term Disability and life insurance
• Paid Time Off and Holidays
• Paid day of service for a non-profit of your choice
• Voted Best Places to Work for the past 3 years