Webinars

Mark your calendars to spend “Third Thursdays with the LAB” each month throughout 2020. Webinars are free to LAB members. Questions? Contact Laura Smith at (225) 267-4522 or email laura@broadcasters.org


July 16, 2020 | 12:00 – 1:00 p.m. CT

“Digital and Social Media Issues” with David Oxenford, Wilkinson, Barker, Knauer

As broadcasters seek to find ways to monetize their digital offering and social media followers, legal issues arise. A broadcaster trying to sell advertising and conduct sponsored promotions on its digital and social platforms needs to worry about legal issues that arise not just from the FCC, but also issues from the FTC and other government agencies, as well as from state authorities. Join David Oxenford for a discussion of how to stay out of legal troubles in connection with your online advertising and promotions.

Logon Information: 

Join from a PC, Mac, iPad, iPhone or Android device:
    Please click this URL to join. https://zoom.us/j/921517507 

Or join by phone: 
   
 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 921 517 507 
    
 International numbers available: https://zoom.us/u/adI6KUP9r6


July 16, 2020 | 2:00 – 3:00 p.m. CT
“It’s Not Just Selling More Digital..It’s Understanding How to Sell Against It” with Derron Steenbergen, Swagger Institute

We certainly live in a digital world. Most media companies are striving to maximize total revenue and recognize one way to do so is by selling more digital. Here’s the problem, many salespeople across the country know more about selling their website than selling against the social media that clients “think” works. It’s time the sellers in our industry understood the message our clients need to hear. We definitely need to sell more of it but selling against properly could make more of an impact on your bottom line.

Logon Information: 
Join from a PC, Mac, iPad, iPhone or Android device:
    Please click this URL to join. https://zoom.us/j/346492353

Or join by phone: 
    
 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 346 492 353 
    
 International numbers available:  https://zoom.us/u/adI6KUP9r6


August 12, 2020 | 12:00 – 1:00 p.m. CT
“Entry-Level ATSC 3.0 Implementation Requirements and Capabilities: HELD and NRT, Application, & Framework” with Pearl TV

Pearl TV’s webinars are under the banner of “Entry Level ATSC 3.0 Implementation Requirements and Capabilities” that are held every other week through August 26.  Based on the experience gained during the last two years of operating the Phoenix Model Market Station, this series of webinars will provide instruction to help station and technology management personnel in converting local markets to NEXTGEN TV, powered by ATSC 3.0. Participants are strongly encouraged to read the Phoenix Host Station Manual prior to attending webinars. Webinar registration is reserved for broadcasters and tech partners only. The one hour Pearl TV Wednesday webinars begin at 1:00PM Eastern. Click a link below to register.

Logon Information: Please contact pollyjohnson@broadcasters.org for registration.


August 18, 2020 | 1:00 p.m. – 2:30 p.m. CT
“Datacasting” with Sinclair Broadcast Group

Sinclair’s free series will take a deep dive into a different aspect of ATSC 3.0 enabled monetization. the first session will drill into the underlying features of the standard that can enable a variety of business models.   Datacasting, for example, is a “green field” for broadcasters. Several datacasting models will be highlighted in the introductory webinar and fleshed out in subsequent episodes, including the ATSC 3.0 elements necessary for creating them, as well as guidance on data management.

Mobile broadcasting, another characteristic of ATSC 3.0, is about so much more than sending TV signals to phones. It is the lynch pin of ATSC 3.0 because it powers the ability to respond to audience specificity. The mobile capability of ATSC 3.0 encompasses what’s already inherent in content delivered by cable, satellite, and broadband – but it goes a step further, enabling a broadcaster to transmit content, advertisements and emergency alerts according to relevance as well as ratings. This lays the groundwork for re-imagining news programming that appeals to younger demographics.

According to Mark Aitken, SVP of Advanced Technology at Sinclair Broadcast Group, “The broadcast industry now stands at a threshold of unexplored new business models. This pivot is coinciding with the very type of cultural change and technological adaptation that ATSC 3.0 exemplifies.” Each Sinclair webinar will last an hour, followed by up to 30 minutes of Q&A. 

Logon Information: Please contact pollyjohnson@broadcasters.org for registration.


August 20, 2020 | 12:00 – 1:00 p.m. CT
“What it Takes to Walk on to a Film Set Strong” with Michigan Production Alliance

What does it take to work on a film, corporate or commercial set? Mark Adler will provide a glimpse at what you can expect and what is expected of YOU!

Logon Information: 
Join from a PC, Mac, iPad, iPhone or Android device:
    Please click this URL to join. https://zoom.us/j/695996407

Or join by phone: 
   
 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 695 996 407 

   International numbers available: https://zoom.us/u/adI6KUP9r6


September 1st, 2020 | 1:00 p.m. – 2:30 p.m. CT
“Enabling the Broadcast Internet” with Sinclair Broadcast Group

Sinclair’s free series will take a deep dive into a different aspect of ATSC 3.0 enabled monetization. the first session will drill into the underlying features of the standard that can enable a variety of business models.   Datacasting, for example, is a “green field” for broadcasters. Several datacasting models will be highlighted in the introductory webinar and fleshed out in subsequent episodes, including the ATSC 3.0 elements necessary for creating them, as well as guidance on data management.

Mobile broadcasting, another characteristic of ATSC 3.0, is about so much more than sending TV signals to phones. It is the lynch pin of ATSC 3.0 because it powers the ability to respond to audience specificity. The mobile capability of ATSC 3.0 encompasses what’s already inherent in content delivered by cable, satellite, and broadband – but it goes a step further, enabling a broadcaster to transmit content, advertisements and emergency alerts according to relevance as well as ratings. This lays the groundwork for re-imagining news programming that appeals to younger demographics.

According to Mark Aitken, SVP of Advanced Technology at Sinclair Broadcast Group, “The broadcast industry now stands at a threshold of unexplored new business models. This pivot is coinciding with the very type of cultural change and technological adaptation that ATSC 3.0 exemplifies.” Each Sinclair webinar will last an hour, followed by up to 30 minutes of Q&A. 

Logon Information: Please contact pollyjohnson@broadcasters.org for registration.


September 15th, 2020 | 1:00 p.m. – 2:30 p.m. CT
“ATSC 3.0 the Innovator’s Platform” with Sinclair Broadcast Group

Sinclair’s free series will take a deep dive into a different aspect of ATSC 3.0 enabled monetization. the first session will drill into the underlying features of the standard that can enable a variety of business models.   Datacasting, for example, is a “green field” for broadcasters. Several datacasting models will be highlighted in the introductory webinar and fleshed out in subsequent episodes, including the ATSC 3.0 elements necessary for creating them, as well as guidance on data management.

Mobile broadcasting, another characteristic of ATSC 3.0, is about so much more than sending TV signals to phones. It is the lynch pin of ATSC 3.0 because it powers the ability to respond to audience specificity. The mobile capability of ATSC 3.0 encompasses what’s already inherent in content delivered by cable, satellite, and broadband – but it goes a step further, enabling a broadcaster to transmit content, advertisements and emergency alerts according to relevance as well as ratings. This lays the groundwork for re-imagining news programming that appeals to younger demographics.

According to Mark Aitken, SVP of Advanced Technology at Sinclair Broadcast Group, “The broadcast industry now stands at a threshold of unexplored new business models. This pivot is coinciding with the very type of cultural change and technological adaptation that ATSC 3.0 exemplifies.” Each Sinclair webinar will last an hour, followed by up to 30 minutes of Q&A. 

Logon Information: Please contact pollyjohnson@broadcasters.org for registration.


September 17, 2020 | 12:00 – 1:00 p.m. CT
“How to Give Your National Superstars Home Court Advantage” with Kipper McGee, Chief Brandwidth Strategist

Are any of YOUR stations running syndicate programming? Whether a weekend countdown, or a weekday mainstay, ALL formats are airing more network programming. That leaves two options. SMART or NOT. Veteran broadcast exec Kipper McGee unveils how he took WDBO/Orlando to its first #1 book in decades, and kept WLS/Chicago Top 5 by integrating network programming to be part of the local ‘team’. Learn HOW you can, too (with music, sports or talk formats) in this one-hour webinar! 

Logon Information: 
Join from a PC, Mac, iPad, iPhone or Android device:
    Please click this URL to join. https://zoom.us/j/693173672 

Or join by phone: 
   
 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 693 173 672 

    International numbers available: https://zoom.us/u/adI6KUP9r6


October 15, 2020 | 10:00 – 11:00 a.m. CT
“Writing and Speaking for Broadcast” with Joe Little, KNSD-TV San Diego

Writing and Speaking for Broadcast captures a lot of the writing and performance aspects. SO MANY reporters speak like police officers and use words lifted from a press release. Yet, broadcasting is supposed to be a conversation. It needs to be HUMAN. We shouldn’t sound like we’re reading a newspaper out loud, which is awful.

Logon Information: 
Join from a PC, Mac, iPad, iPhone or Android device:
    Please click this URL to join. https://zoom.us/j/547531854 

Or join by phone: 
   
 Dial(for higher quality, dial a number based on your current location):
    US:+1 646 558 8656 or +1 669 900 6833  
    Webinar ID: 547 531 854 

   International numbers available: https://zoom.us/u/adI6KUP9r6


November 19, 2020 | 12:00 – 1:00 p.m. CT
“So…What Does the Election Mean?” with David Oxenford, Wilkinson, Barker, Knauer

Logon Information: 
Join from a PC, Mac, iPad, iPhone or Android device:
    Please click this URL to join. https://zoom.us/j/510306287

Or join by phone: 
   
 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 510 306 287 

    International numbers available: https://zoom.us/u/adI6KUP9r6

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