The Louisiana Association of Broadcasters (LAB) is a sole source provider of distributing non-commercial sustaining announcements (NCSAs) via radio and television to all markets within the state of Louisiana through its Public Education Partnership (PEP) special.
State agencies and non-profits who have not purchased airtime for a specific message in the past twelve (12) months are eligible to participate in this cost saving program.
Upon deciding to utilize the PEP program, the LAB promotes and distributes the PEP partner’s message statewide, providing continuity and communication with its members. Unlike a regular free public service announcement, which may or may not get aired, the LAB’s PEP program partners are guaranteed their messages will be played on air. The LAB also collects station affidavits of performance and places them into a summary report that is presented to the PEP partner.
In exchange, the Louisiana Association of Broadcasters is paid for its services by the PEP partner. The association uses the funds raised by the PEP program to provide membership services to the Louisiana radio and television members.
Please contact Polly Johnson at (225) 267-4522 or by email at firstname.lastname@example.org
How it Works
The LAB distributes monthly rotation orders to both radio and TV members which outline the clients and the spots that a station should run for each. Radio and TV members receive a link to this page to download creatives. To get monthly updates on PEP, all we need is a point of contact to receive communications. Please contact the LAB office at email@example.com or (225) 267-4522 for more information.
Current Pep Partnerships:
Louisiana Army National Guard:
“Live Here – Serve Here” Media Campaign
The Army National Guard’s “Live Here—Serve Here” marketing campaign includes television and radio commercials that emphasize the Guard’s unique domestic mission. Each spot demonstrates our commitment to community and country, as well as the many opportunities the Guard offers to lead, learn, and gain in-demand job skills—all while serving part-time, close to home.
Click here to download the .MOV English or Spanish formats for I Will, Guard Family and Live Here – Serve Here spots.
Louisiana Army National Guard:
“Guard Hiring Days” Media Campaign
During Guard Hiring Days, young adults are encouraged to visit www.nationalguard.com/hiringdays to see if they meet the qualifications, learn about job opportunities and associated hiring incentives, and connect with a recruiter in their area.
The goal of the campaign is to promote the diverse, part-time job opportunities available locally in the Guard. We need your help to distribute the attached PEP radio commercials publicizing this month-long hiring initiative. These two .mp3 radio files are 30 and 60-seconds in length.
Radio Spots ONLY:
Click here to download the .MP3/WAV English or Spanish formats for I Will, Guard Family and Live Here – Serve Here spots.
Common Ground Alliance:
“Call 811″ Spot (TV Only)
Run time: 4/5/2021 – 6/25/2021
*Same 30 second ad, two different formats*
“Emergency Rental Assistance Program” Spot (Radio Only)
Run time: 4/20/2021 – 5/31/2021