Public Education Partnership (PEP)

The Louisiana Association of Broadcasters (LAB) is a sole source provider of distributing non-commercial sustaining announcements (NCSAs) via radio and television to all markets within the state of Louisiana through its Public Education Partnership (PEP) special.

State agencies and non-profits who have not purchased airtime for a specific message in the past twelve (12) months are eligible to participate in this cost saving program.

Upon deciding to utilize the PEP program, the LAB promotes and distributes the PEP partner’s message statewide, providing continuity and communication with its members. Unlike a regular free public service announcement, which may or may not get aired, the LAB’s PEP program partners are guaranteed their messages will be played on air. The LAB also collects station affidavits of performance and places them into a summary report that is presented to the PEP partner.

In exchange, the Louisiana Association of Broadcasters is paid for its services by the PEP partner. The association uses the funds raised by the PEP program to provide membership services to the Louisiana radio and television members.

Please contact Polly Johnson at (225) 267-4522 or by email at pollyjohnson@broadcasters.org

How it Works

The LAB distributes monthly rotation orders to both radio and TV members which outline the clients and the spots that a station should run for each. Radio and TV members receive a link to this page to download creatives. To get monthly updates on PEP, all we need is a point of contact to receive communications. Please contact the LAB office at laura@broadcasters.org or (225) 267-4522 for more information.

Current Pep Partnerships:

Louisiana Army National Guard:
“Live Here – Serve Here” Media Campaign

The Army National Guard’s “Live Here—Serve Here” marketing campaign includes television and radio commercials that emphasize the Guard’s unique domestic mission. Each spot demonstrates our commitment to community and country, as well as the many opportunities the Guard offers to lead, learn, and gain in-demand job skills—all while serving part-time, close to home. 

TV Spots:
Click here to download the .MOV English or Spanish formats for I WillGuard Family and Live Here – Serve Here spots.

Radio Spots:
Click here to download the .MP3/WAV English or Spanish formats for I WillGuard Family and Live Here – Serve Here spots.

Common Ground Alliance:
“Call 811 Before You Dig/Hurricane Laura” Media Campaign

Radio Spots:
Call 811 Before You Dig/Hurricane Laura: 15 English MP3

Radio Spots:
Call 811 Before You Dig/Hurricane Laura: 30 English MP3

LAB Scholarship Spot

TV Spots:
Click here to download Raychelle :30 .MOV English


Click here to download Lily :30 .MOV English

Radio Spots:
Raychelle :30 English MP3

Radio Spots:
Lily :30 English MP3

PEP Report Forms (Optional Use)

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